"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book, STEM, brings together in a unique integrative framework, the domains of Strategy, Technology, Entrepreneurship and Management. It presents the practice of STEM for the development of firms and industries. This book has four sections devoted to the four domains. The sections are independent yet interconnected.
The four sections together provide multiple concepts and constructs for understanding industry structure and formulating competitive strategy for diverse categories of firms, businesses, and industries, with a strong bias towards entrepreneurship and entrepreneurial thinking. The book would be useful for students as well as working professionals, besides academicians, business leaders and public administrators, enabling them to play the roles of their choice in industrial and economic development.
C B Rao
Dr. C. Bhaktavatsala Rao received his Ph.D. in Industrial Management and M.Tech. in Industrial Engineering from the Indian Institute of Technology Madras, Chennai. He received his B.E. in Mechanical Engineering from Sri Venkateswara University, Tirupati.
Dr. C. B. Rao has over forty-seven years of diversified multi-industry experience in strategic and operational leadership of large, reputed companies, including global multi-national corporations in India. His last formal assignment was as Managing Director/Executive Chairman of Hospira Healthcare India Pvt. Ltd., a Pfizer Company. He is a prolific writer, contributing to business and economic publications. This book is the tenth in the series of books authored and published by Dr. Rao under his LeaderCrest banner over the last five years.
Dr C. B. Rao currently serves as Ajit Singhvi Chair Professor in Management Studies at the Indian Institute of Technology Madras, Chennai. He also supports select global and Indian corporations as a senior advisor and as a non-executive director on the boards.
