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Green Packaging: An Eco-Friendly Approach Towards Sustainable Development

Author Name: Dr G Hesil Jerda & Dr S Sahayaselvi | Format: Paperback | Genre : Educational & Professional | Other Details

Ecological sustainability is one of the recent topics which are discussed by all the tycoon of the corporate, policy makers, academicians and every citizens of the country over the past decade. It’s only because of the threatening atmosphere which persists around the globe that made the earth suffer irreversible side effect such as deep climatic changes and depletion of natural resources. This rising concern for environmental protections has brought eco- consciousness among the customers. Hence the purchasing behaviour of any consumer is based on its packages, particularly product with green packaging. It is the tool for protecting the environment for the future generation. In this study the researcher is aimed at identifying the awareness of the consumers regarding green packaging and their practice towards sustainable development in coastal villages of Kanyakumari District. The coastal adult population is 112033.Since the population is definite the researcher used Taro Yamane scientific formula for sample determination. Therefore the total sample respondents are 399.The researcher has adopted proportionate stratified random sampling technique and by following lottery method the data is collected with the help of village administrative officer in each village through interview schedule. 

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Dr G Hesil Jerda & Dr S Sahayaselvi

Dr.G.Hesi Jerda did her under graduate from Meenatchi College for Women, Kodambakkam, Chennai, Madras University, her masters and M.Phil in Holy Cross College (Autonomous), Nagercoil followed by PhD under the guidance of Dr. S. Sahayaselvi. She has published 6 papers in high impact journal including Scopus. She has attended more than 20 seminars both national and international. She has a passion to bring some societal changes in Coastal villages, as she hails from Coastal area. At present she is working as an Asst.Professor in Commerce in St. Teresa Arts and Science College for women, Mangalakuntru. 

Dr. S. Sahayaselvi is renowned professor working in the Department of Commerce, Holy Cross College(Autonomous), Nagercoil for the past 16 years. She has published 50+ papers in the referred journals with high impact factor, UGC care list: group I and group II. She has attended several national and international seminars and published 13 papers in various proceedings. She goes as a resource person to the various schools and colleges in Tamilnadu which includes 3 talks in the radio station in Konam, Kanyakumari District. She was the Head of the department for the past 10 years in the self-financed stream and at present she serves as an assistant professor in the aided stream. She has cleared NET exam in 2011. She is also a professional counselor. To her credit she has completed 2 minor projects and published one book. She is the research guide from 2017 onward. She is a proud recipient of many prestigious awards like Dr.A.P.J. Abdul Kalam Rastriya Puraskar-2019 by Glacier Journal Research foundation, Global Management Council, Ahmadabad. Best Professor Award 2020 by ESN IND-SL International Award, Kandy, Sri Lanka, and Distinguished Women- 2020 by Venus International Foundation, Chennai to name a few Dr. S. Sahayaselvi is a religious nun belonging to the Congregation of the Sisters of the Cross of Chavanod, France. At present she is the founder of CrossCom A to Z Tailoring Unit for Women under Start-up scheme of MHRD.

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