"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
You would have heard and read a lot of people defining various parameters of business success. But for me, there are no bounds to success. It is limitless and achievable with the right strategy and implementation. Thus, I wished to write a book that helps you gain your desired success.
For me, the basic prototype of any successful business is the flawless strategy, its implementation and the process adopted to go to the market. And believe me, a great strategy is implemented with the same precision and sincerity will always increase your probability to win.
In this book, I have made a point to include basic business techniques and skills which are somehow being neglected by small and medium businessmen. Remember, you can't build a tall building without a strong base. These basics are the pathway to a successful strategy which in turn leads to a successful business. Thus, we need to understand its importance and implement it to gain our full potential. And, to help you in understanding these core concepts, I have used very easy language and descriptive methodology such that anybody can easily infer and utilize the techniques, concepts for his day-to-day business activities. This book will be your guide on how to take your product into the right market space and then market it to increase the probability of your success in today's scenarios.
Da Vishal Gupta
Vishal has over 15 years of industry experience including his entrepreneurial journey and leadership roles. He has worked and helped businesses having turnover of 50 crores to 700 crores to create their brand positioning and evolve into a dominant player in their category segments.
His key strength lies in Go To Market Strategy, aligning Marketing Function with a business’s core strategic objectives, go-to-person for product launch strategy, digital assets creation, performance marketing, ROI maximization, thought leadership strategy and high-impact implementations. Design thinking is a structured approach that Vishal always uses to find innovative solutions for businesses.
He has handheld more than 250 Small, Medium and Large Enterprises to take their businesses to the center stage of their industries/sector through brand marketing consulting.
Vishal holds a Masters of Marketing Management from Welingkar Institute of Management, Mumbai and a bachelor’s degree in Computer Engineering from Pune University.
