"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Strategic marketing is the extended domain of marketing that deploys a mix of marketing and strategic approaches for the firm to achieve sustainable competitive advantage.
This book titled “Strategic Marketing: Cases and Concepts from the Indian Business” is a practical exposition of the domain of strategic marketing with practical case studies from the Indian business over the last few decades.
The book provides a fusion of academic frameworks and practical constructs, and sketches out multiple principles of strategic management that can be deployed in different industries. The book comprising, thirty chapters, is divided into four sections.
With its comprehensive and in-depth coverage, this book should be of interest to students, academicians, and professionals interested in strategy, marketing, and business growth.
C Bhaktavatsala Rao
Dr. C. Bhaktavatsala Rao received his Ph.D. Degree in Industrial Management and M.Tech. Degree in Industrial Engineering from the Indian Institute of Technology Madras, Chennai. He received his B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati.
Dr. C. B. Rao has over forty-nine years of diversified experience in strategic and operational leadership of large, reputed companies, including global multinational corporations, in India. Dr. C. B. Rao’s last formal assignment was as Managing Director/Executive Chairman of Pfizer Healthcare India Pvt Limited. Dr. Rao is a prolific writer with several publications in economic and business dailies and refereed journals to his credit. Dr Rao is the founder of LeaderCrest Academy. This book is the thirteenth in the series of books authored and published by Dr. Rao under his LeaderCrest Banner over the last six years.
Dr C. B. Rao serves as Ajit Singhvi Chair Professor in the Department of Management Studies, Indian Institute of Technology Madras, Chennai. He serves as a non-executive director on the boards of select companies. He also serves as advisor to global corporations.
