selling ebooks

How to Sell Ebooks

As an author, it is wise to tap into all sorts of resources to market, promote, and sell your ebook. Selling an ebook online is no longer a tedious task and you should be able to do it with ease. All you have to do is have a good book in hand and strategize a commendable ebook marketing plan. There are tons of readers out there who love to read ebooks when they travel, during breaks, and whenever they get some free time. The basic idea is to reach them and show them your ebook exists. Here, we’ll learn some of the basics about selling ebooks.

Start with Giveaways

One of the best ways to reach to your target audience and show them your book is by giving away your book for free. So, what happens to your revenue? That’s where the catch is. You should make your book available for free for a limited period of time, say 15 or 30 days and then pull the free-plug off. If your book is good, readers would review it on the seller website and involuntarily market your book through word-of-mouth. After the time period, price your book competitively, depending on the ratings and reviews. Readers would not mind paying for your book and reading it if other readers have indeed given good comments. Giveaway is your bait and building recognition for yourself and selling your book through your readers is your catch.

Price matters

If you feel the free-giveaway strategy won’t work for you, you could price your book competitively to attract your potential readers. Now there a lot of people who read only ebooks because of their less expensive price tag. So, try pricing your book low or at least competitively to your market counterparts to captivate new readers. A simple fact about readers is that they love when something new arrives in the market and are ready to check it out if they are less expensive. Right pricing could fetch your book a lot of popularity and sales.

Use your Blog

Your blog plays a vital role in the sales of your ebook. If your blog is popular and has a good amount of followers, promote your ebook on your blog. The followers, though not all but at least a good percentage of them, would want to read your ebook. You can also start your promotional campaigns for your ebook a couple of weeks prior to the release of your ebook and tease them with blurbs, characters, and a couple of interesting information about your book. Leverage the potential of your blog to the fullest when it comes to the marketing and sales of your ebook.

Make your Book available on all E-commerce websites

This is one of the basics but still is significant. There are some readers who want their books to be available with only select e-commerce websites. By doing so, you’re restricting the reach of your book and also the potential revenue you could generate from your book. Make sure your readers could find your book from any of their preferred e-commerce website.

Opt for Paid Reviews

It is a good idea to get your ebook reviewed for a fee. This would help retain one of the very first visitors to your ebook’s e-commerce webpage and sell it to them. Their interest along with the reviews for your book would entice them to pick up your book and read. If your book is good, your readers would take care of the rest of the marketing.

These are just some of the commonly preferred and implemented sales and marketing strategies for selling your ebook. If you have something creative in mind that you feel could fetch readers, go ahead and do it.

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Aravind S

Aravind, works as a publishing mentor at Notion Press. His articles help aspiring writers realize their dream of becoming a published author. He has several years of experience in the publishing industry and has researched on digital media and the future of print-publishing. He is an active mentor for a community of writers to educate and guide them toward writing a book that sells.

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