promoting a book

What to promote Book or Author? And when?

There has always been constant chatter about promoting a book versus promoting the author. Here is my take on when you should promote a book and in what cases creating an author platform works. Promote the BOOK : If your book is Non-Fiction or academic and is focused on the subject matter. Promoting the credentials of the author also helps add credibility here. The reason is, your book has a defined target ...

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Quora for Book marketing

All you need to know about Quora for Book marketing

With over a million people accessing this website for information every month, Quora is a marketer's delight. A website that has a massive user base in India, the US, the UK, Canada, and China, a marketer cannot afford to miss out on an opportunity to leverage the full potential of Quora. For us authors, Quora is a treasure chest of potential readers, where we can wittily market our books and ...

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book trailers

Book trailers for Marketing your book – Are they a necessity or an Add-on?

You can walk into any library today (online or the real deal) and the sheer number of books available can overwhelm even the most avid reader. There are a staggering number of books under each genre and each of them have something more appealing than the other. As a reader, the internet age is a truly glorious time for book lovers. As an author too, this is indeed a period ...

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Famous authors

Famous authors who chose self-publishing

Writing a novel and finishing it is hard, however getting a publisher to print the novel is harder. Unable to find publishers, there have been many authors who have taken the self-publishing route. With various self-publishing programs and websites that allow writers to publish their own stories, more authors are moving towards self-publishing. Here is a look at famous authors who chose self-publishing. If you already have a manuscript, learn How ...

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Hashtags for Writers

Hashtags for Writers

  Drinking Hot Chocolate @Somerestaurant #yolo #foodporn #bestday #foodie #livetoeat Ever come across posts like this online? On photos, on check-ins, on status updates? Does your wall or profile get flooded by these random pieces of words clubbed by a hash symbol? If yes, welcome to the world of hashtags! It's a common scenario nowadays that you open your facebook, twitter, or Instagram handle and you see a post followed by tons ...

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write cover copy

Why and How to create a Writing Portfolio

As we know, promoting our book in the market is crucial in self-publishing. It requires us to come up with new, unique, and creative ways to take our book to the masses. One unique way we're going to venture into and reap benefits is through portfolios. For the uninitiated, create a Writing portfolios are compilations of an artist or a creator's best works that reflect his or her talent. Artists, ...

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build a Street Team

How to build a Street Team for your Book

  Behind every author is a team of unsung allies and well-wishers, who actively take part in different stages of publishing. But the thing is we never considered their company and their efforts as a team work. We tend to forget our collaboration with them and overlook the importance of an author team. So far, we've been mentioning why an author needs to collaborate with cover designers, editors, and other professionals ...

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promote book

5 Ways Authors can use Goodreads to promote their Book

For the uninitiated, Goodreads is like LinkedIn for authors and readers. It has millions of users accessing from across the world and it's one of the best platforms you can use to reach out to your target audience. On Goodreads, readers list the books they've read and rate them; create lists of some of the best books in a particular category; and connect with other readers to know what they've ...

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how to find influencers

Finding Influencers among your Target audience

Marketing to the right target audience is the most rewarding part of marketing your book. But focusing deeper into the target audience to find influences among them can be much more fruitful. how to find influencers? Once you've zeroed in on your target audience, you need to be on the look-out for people who are in a position to influence larger audiences. For Example, if your book is on parenting and child ...

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book reviews

Getting Reviews for your Book

Every artist, every creative person in this world yearns for just two things recognition and acceptance. After putting in loads of efforts and spending hours and hours in writing your book, perhaps the only thing you'd be looking forward to is getting the attention and recognition your book deserve. The best way to achieve this is by getting your book reviewed online. Book reviews are part of book promotion and marketing ...

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book giveaway

How to get reviews by running a Book Giveaway

The primary problem for any author is increasing the visibility of their books - Jo dikhta hain, wohi bhikta hain. Today's connected world makes it extremely easy for you to do this. However, if not done properly, your campaigns could be lost in the vast wilderness of the social internet. Here are some tips to help you improve the visibility of your book. But remember, you need to do it the ...

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Book Marketing

Book Marketing: Where to start

You know that defining moment, when you see your book in print. It's available for people to buy. Well, that is not the defining moment for you as an author. In reality, the big moment is when you decide to write. The bigger moment is, when you figure out the answers to these two questions. Who is your target audience? Why should they care about your book? Who is your Target ...

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marketing your book

The Right time to Market your Book

An important concept when it comes to marketing is time. The target, timing and the time-frame of your marketing is what will define the sales of your book. We've already covered the target. Let's talk about the Timing: Timing your marketing efforts right can boost your sales by as much as double of what it would have been. And we're not talking about book launches when we say timing. Marketing needs to start before you ...

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tips for writing

How to find your Target Audience

The excitement you feel once your masterpiece is complete is priceless! You might think that the hardest part of becoming an author, writing the book, is finally over. You're wrong! The journey of an author only starts with writing a book but does not end there. Writing a book does not mean it will automatically sell - Find your target market. Every book is a new product. You need to treat it that ...

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Selling your first 100 copies

Selling your first 100 copies

Do you know everybody can sell at-least a 100 books with just a little effort? And each book that you sell goes on to do its own marketing, making people recommend it after they've read it, causing a continuous chain of sales. Build your network: Selling to your first circle of influence is how you sell those first 100 books. Your family, friends and colleagues fall into this category. You can directly reach ...

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Social Media Marketing

Social Media Marketing – How to use it to your advantage

Building a buzz around your book: Before you start publishing your book, you need to spend time building an author platform, as we saw in the previous posts. But once you've started the process of publishing, you need to focus on building a platform for your book, or in other words building a buzz around your book, so that when it is finally released it will be received by an interested and ...

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pitching a book

How to pitch your book to readers

Let's discuss about another very important part of your book marketing initiatives The Elevator Pitch. The moment you tell people that you are writing/have written a book, the first thing they want to know is what your book is about. Grab it! This is your chance to interest, intrigue and impress them. What typically happens is that you go on a fifteen minute rant about your plot and then run around ...

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create a Book Trailer

How to create a Book Trailer

As far as I know, there is a lot of debate happening among authors on the requirement of a video trailer for books. As an author, you may feel that your book doesn't require a video trailer as it completely removes the imaginative phase readers go through when they pick up your book. You may feel that readers would stop visualizing them the way they would and only replicate the ...

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