How to get Bloggers & Influencers to review your Book
Humans by nature are social beings. We learn through contact with each other and our connections with the ones around us. And this basic human trait helps marketersÂ understand and appreciate the concept of word of mouth. The most trusted form of marketing, word of mouth marketing is the one that has been identified as the most valued by marketers. Marketing a book is as hard as marketing a soap.Â And simply put, word of mouth marketing is aided by bloggers and influencers who spread the word about your book to their followers. This works great wonders as they are rightly called â€˜Influencersâ€™. They have the ability to influence a great deal of people and make them take notice of your book. As a self-publishing author, it is important to have people talking about your book on a wide scale. This blog here is to guide you on how to get bloggers to review your book.
Now that you have published your book, how do you get people to take notice of your work of art? Of course, you could, go down the traditional route of book signings and readings. But the effect wonâ€™t be huge and you will be spending a lot of vitamin M. This is where digital comes in handy. Having a great author website is a must. Here are a few reasons on why and how to build an authorâ€™s website. And an online book store link definitely helps and maybe setting up some social media profiles.Â But you will only be generating a handful of search results. On the other hand, if you get a bunch of bloggers to review your book, that means more chances of showing up on search engine results page and more awareness about your book. You may wonder how itâ€™s any different from getting reviewed on Amazon or the other e-commerce sites. But the reviews that you get on Amazon are in no way helpful to creating a buzz. As people who come toÂ the Amazon page to buy your book get to see the review. However, having bloggers review your book can help you create a buzz about you and or your book. Added to the great organic traffic that you get from this, you also have the followers of these bloggers getting to know about your book as well. If you do the math, you will realize that that is a new set of potential buyers of your book.
Reviews and recommendations are ruling the roost in the market. You see brands like Uber and Ola literallyÂ luring in consumers with this trick. Review and recommendations have positive effects on buying behavior. What is really not surprising is, books with a lot of reviews, irrespective of whether its positive or negative, get picked up more.
The first and the most important step to take while going for a blogger outreach program is to decide why you want bloggers to review your book. Some authors may need reviews to create a buzz, some may want to increase their online presence and some others just to see how their work is received. The next step is to draw out a detailed brief on what your book is about. This will help you narrow down your options and give you a clear idea of what kind of bloggers suit your need. In India, book reviewing is just catching up pace. With the quick adaption of E-books and on-the-go reading apps, people are embracing reading like never before. And this huge chunk of our population also trusts the few bloggers that have been exposing them to a new aspect or reading. So, how do you reach these few people that are influencing so many? You could try Googling for â€˜Book reviewers in Indiaâ€™, â€˜Book review bloggers in Indiaâ€™ etc. It is helpful no doubt, but not effective. What you can do is sign up with some of the best bloggers communities in India and reach out to them. Here is a small list of popular directories in India:
Once you go through these directories, you will find that there are many good bloggers with a considerable followership and a love for books that are ready to review your book.
STEPS TO DO IT:
- CREATE A SPREADSHEET
The world would be a complicated place if not for Excel sheets.Â You can plan an entire event in just one excel sheet. Make a spreadsheet for the bloggers that you are planning to contact. Columns must have relevant details that you would like to consider. The most important ones being
- The name
- Contact details
- Link to their blog
- Links to their social media sites
- Names of books they have reviewed before
- MOZ Rank
All the other steps may or may not be implemented, but having a tracker is of utmost importance.
- SIMILAR BOOKS
Go through the internet for other books similar to yours and check who reviewed them. Goodreads is the best place to start as most of the readers check the Goodreads page for book reviews and recommendations. Here areÂ 5 ways Authors can use Goodreads to promote their book.
- CHECK THEIR POLICY
Some bloggers have strict policies when it comes to reviews. Blogging is a serious profession and comes with its own ethics. Before reaching out, check out the bloggers review policy on their blog and get a fair idea of what they want. Some bloggers don’t entertain pitches, while some others do, the key is to understand what they want.
The make or break for any deal is the reach. The most important parameter for blogging, a bloggers reach can be ascertained by some of the following methods:
- Moz rank to check their traffic
- Number of followers the blogger has on Social Media
- The engagement the posts garner.
An added point to be noted is to look at the timeline. How often do they update etheir blog. An active blog is a must.
- MARKET YOUR BOOK
Treat the exercise like a typical marketing exercise. Write a short summary of your book and of yourself and also the reason you are going for the review.
- ENGAGE WITH THE BLOGGERS
Make some time to engage with the bloggers. Â Get involved in their blog, leave comments, respond to questions and keep the engagement going. Book bloggers are not just reviewers,Â but key stakeholders who bring in a lot of buzz around your book.
- BE PATIENT:
The key to everything in life. After you have contacted them, be patient and wait for the review to be up. Donâ€™t pester them and let them work at their own pace.
AFTER THE REVIEW
Once the review is up, thank the author for their time and effort. Irrespective of whether the review was positive or not, thanking the bloggers is a must. Show them some appreciation by sending them a free copy of one of your other books. A small gesture like that goesÂ a long way in building lasting relationships.
2) SHARE IT
Share the blog on your social media platforms for your followers to read and engage. You could also host the blog on your website with a link to the original blog post.
Asking bloggers to review your book may seem to be a lot of work, but reviews are an important marketing tool in getting people to notice your book. We hope with these tips, you carry out a successful blogger outreach program for your book.