The primary problem for any author is increasing the visibility of their books – Jo dikhta hain, wohi bhikta hain. Today’s connected world makes it extremely easy for you to do this. However, if not done properly, your campaigns could be lost in the vast wilderness of the social internet.

Here are some tips to help you improve the visibility of your book. But remember, you need to do it the right way and necessarily in the same order.

Give free copies of your book in exchange of reviews on Flipkart, Amazon or Facebook

As a first-time author, you need to lower the barrier to entry for your initial readers. Giving copies of your book is a sure-shot way to build buzz around it. However, the trick is in doing it the right way.

1. Start by creating a list in Microsoft Excel. Make a list of friends, family, acquaintances, work buddies and people in your target audience who you think can be reached for a review.
2. Get the copies ready. You can get more copies from us at actual printing and shipping costs. Print only slightly more than what you require.
3. Collect the email address every time you give a copy for review. Keep updating your list with Name, Email Address and Date of giveaway.
4. Send reminder emails to people in your list in about two weeks asking if they have finished reading the book and request them for a review. Help them by giving links to your book page on Flipkart, Amazon and Facebook and tell them that they could post the review on either of these pages.

Follow up to ensure success. Remember, people are notorious for forgetting. In every business, constant follow up with customers will help increase the conversion rate.