Hope you and your family are keeping safe. The one thing that the lockdown has provided us with, is time. This is an amazing time to upgrade your skills or learn something new. So this week in our segment, NP Recommends, we have picked some of our best books published by our Indie Authors who are Industry Experts. You can use our Read Instantly platform to begin reading these books online even as your physical copy makes its way to your doorstep. Here is a list of books you should definitely check out.
101 Content Marketing
101 Content Marketing Tips on Social Media is for all those Marketers who want to give their brand’s Social Media Journey the right dimensions. These tips are based out of Sorav Jain’s experience of handling multiple brands and attempting a variety of techniques at echoVME along with his team who have dedicated their career to help brands grow on Social Media. This book includes Social Media do’s and don’ts, creative engagement ideas, contest ideas that work, strategic advice, interesting tools and some simple tips that you can immediately start practising. Click here to Read Instantly.
What the Finance
Sangeeta Shankaran Sumesh
No. Finance is not confusing. Finance is not boring. Finance is definitely not something you can ignore. Through simple examples, actionable points and practical insights, Sangeeta Shankaran Sumesh shows entrepreneurs what finance really is – the most valuable secret weapon of your business. From how to arrive at your pricing strategy to managing your cash flow and how you can maximize your profits, the book covers all aspects of finance. Using her two decades of experience in the industry, the author has also peppered the book with real-life stories of successful entrepreneurs – how they overcame their financial woes. What the Finance also gives the reader a glimpse of the challenges these entrepreneurs faced and how, in reflection, they see the value in learning about finance. A must-read for a smart entrepreneur, who sees the significance of understanding the language of finance. This is not a book for your accounts guy. It is carefully written for entrepreneurs to learn business finance in its entirety. Click here to Read Instantly.
The Life Transforming Power of NLP
“One can have no greater mastery than mastery of oneself ” – Leonardo da Vinci. Most people are not aware of the patterns and habits within them that run their lives. The only person you should be better than is the person you were yesterday, and this book shows you how. Learn how to take self-awareness to a new level through NLP Sensory Acuity Exercises. Discover and deal with suppressed emotions and self-destructive thought patterns. Learn how to resolve inner conflicts and live in peace with yourself. Release old patterns and write your own life script. Scale new heights with NLP Belief Change Exercise. Train your brain to work for you, not against you, in everyday situations. Discover the power within you and forever change the way you relate to yourself and others. Click here to Read Instantly.
Gandhi: The Eternal Management Guru
Dr. Pratik P. SURANA (Ph.D.)
Love him or loathe him; Mohandas Gandhi, known as the father of our nation, is a historical figure known very well to the international diaspora and always respected by even his staunchest opponents, including the mighty British Empire. For an individual who opposed an empire with nothing more than a humble yet firm voice and a walking stick, it is no surprise his statue stands grandly opposite the British Parliament in London. However, this book studies him in the light of various incidents and highlights the values that came out from them — and most importantly — how businesses can adapt the same. Often through his life, the “Mahatma” has come across as a Salesman, a PR manager, A CEO, A HR Manager, a business leader and even the devil’s advocate, thus showing his commitment to core human values while harnessing the necessary agility, flexibility and exemplary negotiation skills of a true leader. This book tries to study his life and link it to modern-day business principles. Click here to Read Instantly.
Basics Of Artificial Intelligence & Machine Learning
Dr. Dheeraj Mehrotra
The concept of Artificial Intelligence (AI) & Machine Learning (ML) has been in practice for over years with the advent of technological progress. Over time, it has blended our lives through nearly every narration of learning, teaching, enjoyment, normal routine operations and whatnot. The aspect delivers a common understanding of the topics with reference to it making an impact on our lives, with a better framework of technology affecting our lives in particular. Let us look up to science for a change to be brought about in us. Let us create awareness of making technology available to people, in a broader sense. As that happens, people who are responsible need to be told about the use and misuse of the same. As we lead our lives, we come across the fact that AI, Robotics and Learning Machines seem to be the household topic of discussion. Earlier, AI was perceived to be reserved for only ‘Geniuses’ or ‘Researchers’ or the ‘computer’ community, but it very aptly integrates and impacts each and every aspect of our lives. Knowingly or unknowingly, it has become intellectually influential in shaping our thoughts, actions and day-to-day chores. Click here to Read Instantly.