If you’ve been privy to trends in marketing over the past few years, you’ve almost certainly heard the term thought leadership being thrown around at least a few times. But thought leadership is more than just the latest marketing fad, it’s more of a philosophy that’s probably here to stay. Notion Press, India’s leading self-publishing platform presents- The Thought Leader Way by Dr Karthik Nagendra, a complete guide to leading your Business with Thought Leadership in an altered world.

Thought leadership marketing is the art of positioning your company as a leader in its field. It is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish business goals such as building brand strength, generating new business opportunities, increasing sales potential and so much more. Thought leadership combined with content marketing can become powerful tools for your business when used to its fullest potential.  However, what you need is a plan!

This book explains how brands, business leaders, entrepreneurs and marketers can better position themselves as experts in their domain. B2B buyers and decision-makers want to work with leading minds in their industry. Therefore, it is crucial to continually reinforce this reputation through strong, compelling, accessible, and impactful thought leadership marketing. This book can also be highly useful for MBA or communication students wanting to build a career in marketing.

The Thought Leader Way can be best described as an attempt to help the reader delve into what thought leadership is, the bigger picture of how thought leadership marketing is not just a moving cog in the marketing wheel, but a very important aspect of acquiring new business in the B2B landscape – by instilling trust. Karthik has tried to commit this thinking to paper, partly to help the reader follow his lead in discovering what thought leadership means to him, and how it can be leveraged successfully to build a thriving buyer base by onboarding leaders and experts in various industries. This book can be adopted as a manual by any aspirational B2B marketer (SMBs, Entrepreneurs, Marketing Students) looking to test the waters in thought leadership marketing and further, serve as a guide to give your business the veneer of excellence.

It includes frameworks, checklists, templates, success stories, Do’s & Don’ts’s and interviews from marketing leaders from Adobe, Robert Bosch, Marlabs, Moonraft, ITSMA, RAND Corporation, Indegene among others.

The foreword of the book has been written by Jessie Paul- Ex CMO of Wipro & author of bestseller- No money marketing

Author Karthik is an award-winning marketing consultant with close to two decades of ’ experience across strategy and marketing.  He has been instrumental in creating many award-winning programs for leading brands like MeritTrac-India’s largest Skills Assessment Company, Wipro Technologies and Accenture in his earlier stints. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles on marketing, strategy, in international journals, leading business publications & has been a guest speaker at many Ivy League Universities globally. He has been featured among Top 10 Content Marketing Professionals in Japan & APAC by CMS Asia, among the Top 30 marketing Consultants in India by CEO Magazine. He is a member of the Harvard Business Review advisory panel.   Karthik holds a bachelor’s degree in Computer Science from Bangalore University, an MBA in Marketing & Finance from IMI Belgium and Doctorate in Marketing Management from UET America.

The Thought Leader Way by Dr Karthik Nagendra is now available across all major eCommerce platforms and on the Notion Press online store. Grab your copy now!