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    How to get Bloggers & Influencers to review your Book

    How to get Bloggers & Influencers to review your Book

      Humans by nature are social beings. We learn through contact with each other and our connections with the ones around us. And this basic human trait helps marketers  understand and appreciate the concept of word of mouth. The most trusted form of marketing, word of mouth marketing is the one that has been identified ...

    Promotions and Marketing

    Tips for Authors to use Twitter effectively

    Tips for Authors to use Twitter effectively

    Social Media has become increasingly integral in  everyday life.  Especially for authors, social media helps them to target the audience and reach out to them. A combination of two or three social media platforms usually does the trick. But, one platform that is of utmost importance is Twitter.  Books are no longer seen as by-products ...

    Promotions and Marketing

    Social Media Marketing Blunders to Avoid when Promoting your Book

    Social Media Marketing Blunders to Avoid when Promoting your Book

    The entire world relies immensely on social media to build brands and connect with world. Of late, social media has become the platform for writers and authors to promote their books, interact with readers, and create a buzz for their new ventures. There are a lot of popular authors active on social media and many ...

    Promotions and Marketing

    9 Reasons Self-publishing Authors need Social Media.

    9 Reasons Self-publishing Authors need Social Media.

    Social media has transformed our lifestyles to a great extent. Do you know that we, young adults, spend almost 4-5 hours on our smartphones? Writing, by itself, is a Herculean task; even if your creativity flows without any obstacles and your writing is flawless, you will still need many more traits to transform your idea ...

    Promotions and Marketing

    Why and How to Build an Author's Website?

    Why and How to Build an Author’s Website?

    These days, with more and more people being online, it is crucial for authors to have a good online presence. One of the key features that accentuates their online presence is an author website. Previously, readers used to visit libraries, bookstores, be a part of offline/local book clubs, etc., and that is how they get ...

    Promotions and Marketing

    Indian authors with great social media presence (Infographic)

    Indian authors with great social media presence (Infographic)

    Social media has become a vital tool of communication and has revolutionized the way marketing is done. One of the biggest beneficiaries of this is authors. Authors are beginning to establish a strong social media presence to connect with their fans and in turn, promote their work.The literary community on the whole has become tech-savvy ...

    Promotions and Marketing

    Indian authors with great social media presence

    Indian authors with great social media presence

    Social media has become a vital tool of communication and has revolutionized the way marketing is done. One of the biggest beneficiaries of this is authors. Authors are beginning to establish a strong social media presence to connect with their fans and in turn, promote their work.The literary community on the whole has become tech-savvy ...

    Promotions and Marketing

    HOW TO RUN A GOODREADS GIVEAWAY

    HOW TO RUN A GOODREADS GIVEAWAY

    The Facebook for book lovers, ‘Goodreads’ is not just another social media platform. It is the most useful platform for authors where they can reach out to  prospective readers.  When it comes to book marketing, a giveaway works wonders. And Goodreads is filled with readers, and this is the perfect platform for you to market ...

    Promotions and Marketing

    How to Market your New Book Online

    How to Market your New Book Online

    All of us want our books to be read and be appreciated by everyone. It is any writer’s dream to be widely read and ensure that his/her books are made easily accessible. There is no doubt about the fact that quality content and suitable narration is the real hero of any book. However, the knack ...

    Promotions and Marketing

    How to Promote Books on Instagram like a Pro

    How to Promote Books on Instagram like a Pro

    If you feel you’re an author who doesn’t need to be on Instagram to promote and market your book, you’re wrong. Now, I personally know a lot of authors out there who feel Instagram is all about selfies, travel photos, and images of lip-smacking food and that the app is totally not worth it to ...

    Promotions and Marketing

    All you need to know about Quora for Book marketing

    All you need to know about Quora for Book marketing

    With over a million people accessing this website for information every month, Quora is a marketer’s delight. A website that has a massive user base in India, the US, the UK, Canada, and China, a marketer cannot afford to miss out on an opportunity to leverage the full potential of Quora. For us authors, Quora ...

    Promotions and Marketing

    5 Ways Authors can use Goodreads to promote their Book

    5 Ways Authors can use Goodreads to promote their Book

    For the uninitiated, Goodreads is like LinkedIn for authors and readers. It has millions of users accessing from across the world and it’s one of the best platforms you can use to reach out to your target audience. On Goodreads, readers list the books they’ve read and rate them; create lists of some of the ...

    Promotions and Marketing

    Finding Influencers among your Target audience

    Finding Influencers among your Target audience

    Marketing to the right target audience is the most rewarding part of marketing your book. But focusing deeper into the target audience to find influences among them can be much more fruitful. How do I find Influencers? Once you’ve zeroed in on your target audience, you need to be on the look-out for people who are ...

    Promotions and Marketing

    Social Media Marketing - How to use it to your advantage

    Social Media Marketing – How to use it to your advantage

    Building a buzz around your book: Before you start publishing your book, you need to spend time building an author platform, as we saw in the previous posts. But once you’ve started the process of publishing, you need to focus on building a platform for your book, or in other words building a buzz around ...