Are you finding that your Facebook Author Page generates less response than before? One of the most annoying things about social media is how it keeps changing its rules, what we might be using today, might suddenly disappear and there is a pop up saying your Facebook page has been updated for example. When Facebook started its Pages, one could post something knowing that all your fans received your post. Now that ...

There has always been constant chatter about promoting a book versus promoting the author. Here is my take on when you should promote a book and in what cases creating an author platform works. Promote the BOOK : If your book is Non-Fiction or academic and is focused on the subject matter. Promoting the credentials of the author also helps add credibility here. The reason is, your book has a defined target ...

You can walk into any library today (online or the real deal) and the sheer number of books available can overwhelm even the most avid reader. There are a staggering number of books under each genre and each of them have something more appealing than the other. As a reader, the internet age is a truly glorious time for book lovers. As an author too, this is indeed a period ...

  Drinking Hot Chocolate @Somerestaurant #yolo #foodporn #bestday #foodie #livetoeat Ever come across posts like this online? On photos, on check-ins, on status updates? Does your wall or profile get flooded by these random pieces of words clubbed by a hash symbol? If yes, welcome to the world of hashtags! It's a common scenario nowadays that you open your facebook, twitter, or Instagram handle and you see a post followed by tons ...

As we know, promoting our book in the market is crucial in self-publishing. It requires us to come up with new, unique, and creative ways to take our book to the masses. One unique way we're going to venture into and reap benefits is through portfolios. For the uninitiated, create a Writing portfolios are compilations of an artist or a creator's best works that reflect his or her talent. Artists, ...

  Behind every author is a team of unsung allies and well-wishers, who actively take part in different stages of publishing. But the thing is we never considered their company and their efforts as a team work. We tend to forget our collaboration with them and overlook the importance of an author team. So far, we've been mentioning why an author needs to collaborate with cover designers, editors, and other professionals ...

An important concept when it comes to marketing is time. The target, timing and the time-frame of your marketing is what will define the sales of your book. We've already covered the target. Let's talk about the Timing: Timing your marketing efforts right can boost your sales by as much as double of what it would have been. And we're not talking about book launches when we say timing. Marketing needs to start before you ...