Promotions & Marketing Blog for First Time Authors in India

by Gautham Gopakumar February 28, 2018

A Beginner’s Guide to Publishing Terms

Certain publishing terms can be confusing when encountered for the first time. Here is a guide for you to understand what they mean. With the advent of the internet, people began consuming content in unbelievable proportions. The more information they consumed, the more they shared. Millions of people found multiple platforms to showcase their writings, musings and experiences – this was shared and read by others.For the longest time, book publishing was a ...

by Sushant Satish February 27, 2018

Authors should have a Facebook Interest List

Academy , Product , Promotions and Marketing

Tutorial: How to create Facebook posts using Book Postr

Social Media is a game changer for authors. It provides a platform for authors to not only connect with their readers but also keep them engaged. Having said that, it takes considerable time and effort, to get your social strategy just right. Authors must be active, available at all times and constantly engage their readers with relevant content. People are on social media to consume content. They are consuming content ...

by Aishwarya Mukundarajan September 7, 2017

Promotions and Marketing

Best Practices for Author Facebook Pages

Completing a novel is truly a wonderful feeling, right? But as a writer, you know that there is no greater pleasure than watching your books fly off shelves and land into the palms of avid readers. The biggest milestone that transforms a writer to an author is the one that involves sales and promotion of their book. Today, authors have the freedom to express themselves via numerous methods, and one of ...

by Aishwarya Mukundarajan August 2, 2017

Promotions and Marketing

Writer’s Events, Workshops and Conferences to attend in India

As a writer, the social and professional connections you make are key factors that determine your growth and direction towards becoming a successful author. Writer's events, conferences and workshops are a great way to learn, network and sharpen your skills as you embark on a journey towards publishing a remarkable piece of work. You may be indulging in a lot of online networking activities like being a part of webinars, ...

by Aishwarya Mukundarajan July 3, 2017

Promotions and Marketing

25 Inspiring Pinterest Boards For Writers

Many of us have a preconceived notion about Pinterest. We think Pinterest is only beneficial to designers, photographers, fashion bloggers, artists and the like. However, Pinterest boards are an amazing platform for writers too. Writers can use creative Pinterest boards not only to promote their articles or books and establish a brand for themselves, but also for the great platform of inspiration that it is. You will find a treasure trove of fascinating pins ...

by Aishwarya Mukundarajan June 14, 2017

Promotions and Marketing , The Watercooler

Literary Events Across India You Cannot Miss!

It’s time to celebrate what you love! Writing, storytelling sessions, digital marketing, poetry sessions – anything and everything related to the world of literature! While it was extremely difficult to narrow it down from the plethora of events happening in the metropolitan cities in India, here is a list of the literary events you must not miss in the month of May and June 2017. 1.CHENNAI Script Writing: Write a movie ...

by Aishwarya Mukundarajan June 3, 2017

Promotions and Marketing

What is a Book Launch and How Does it Help Market Your Book

This is it! It’s the most exciting day in your life and career as an author. After months, even years of writing the manuscript, it now rests in the palm of your hand. What do you do next? Launch it, of course! Now that you have solid evidence of your writing efforts, it’s time to let the avid readers out there know that there is something more to add to ...

by Aishwarya Mukundarajan March 10, 2017

Promotions and Marketing , Publishing and Distribution , Writing and Editing

How to Make your Book an International Bestseller?

One of the most common questions that writers ask bestselling authors or aspiring authors ask publishers is, "How to make my book a bestseller?" Let's accept it – who doesn't want to market and sell their books to a huge audience? Apart from getting the obvious sales profit, having a bestseller to your credit has a lot of other privileges as well, like building reputation, sharing your story with the ...

by Aishwarya Mukundarajan September 23, 2016

Promotions and Marketing , Writing and Editing

A Definitive Guide to Writing a Great Book Blurb

Conventionally, a blurb is a short promotional piece that accompanies a creative work. In other words, a blurb introduces an artistic work, like a story, an article, or a book. A blurb on a book is one of the most essential parts of your book. Some people call it the book blurb; some call it the book back description; it is also referred as the dust-cover copy. No matter how it ...

Promotions and Marketing

How To Market Your Book

Once you have finished writing your book, you will notice that it was probably the easiest of the lot. What follows is the most important step for you and your book : Marketing. Here are a few tips for you to effectively market your book.

Promotions and Marketing

How to get Bloggers & Influencers to review your Book

Humans by nature are social beings. We learn through contact with each other and our connections with the ones around us. And this basic human trait helps marketersÂ understand and appreciate the concept of word of mouth. The most trusted form of marketing, word of mouth marketing is the one that has been identified as the most valued by marketers. Marketing a book is as hard as marketing a soap.Â ...

by Aishwarya Mukundarajan July 27, 2016

Promotions and Marketing

9 Reasons Self-publishing Authors need Social Media

Social media has transformed our lifestyles to a great extent. Do you know that we, young adults, spend almost 4-5 hours on our smartphones? Writing, by itself, is a Herculean task; even if your creativity flows without any obstacles and your writing is flawless, you will still need many more traits to transform your idea into a best-selling novel.These days, from editing to publishing and marketing to distribution, everything can ...

by Aishwarya Mukundarajan July 26, 2016

Promotions and Marketing

Why and How to Build an Author’s Website?

These days, with more and more people being online, it is crucial for authors to have a good online presence. One of the key features that accentuates their online presence is an author website. Previously, readers used to visit libraries, bookstores, be a part of offline/local book clubs, etc., and that is how they get updated about the new books on the market. However, in the recent times, selection, purchase, ...

Promotions and Marketing

Indian authors with great social media presence (Infographic)

Social media has become a vital tool of communication and has revolutionized the way marketing is done. One of the biggest beneficiaries of this is authors. Authors are beginning to establish a strong social media presence to connect with their fans and in turn, promote their work.The literary community on the whole has become tech-savvy and we have put together a list of authors who are using social media not ...

by Aravind S June 22, 2016

Promotions and Marketing

How to Optimize your Book’s Metadata for better Sales

Of late, we've all been creative to attract potential readers towards our book and get them to buy it. But, on this post, we'll try to do something different “ something more technical. Moving away from our social media strategies on Facebook, Twitter, Instagram, our blog, and the likes, we are going to work on optimizing our book's metadata to reach to readers who are looking for books. We're going ...

by Aishwarya Mukundarajan June 22, 2016

Promotions and Marketing

HOW TO RUN A GOODREADS GIVEAWAY

The Facebook for book lovers Goodreads is not just another social media platform. It is the most useful platform for authors where they can reach out to Â prospective readers.Â When it comes to book marketing, a giveaway works wonders. And Goodreads is filled with readers, and this is the perfect platform for you to market your book. Here is quick guide to run a Goodreads giveaway.

by Aishwarya Mukundarajan June 20, 2016

Promotions and Marketing

How to Market your New Book Online

All of us want our books to be read and be appreciated by everyone. It is any writerâ€™s dream to be widely read and ensure that his/her books are made easily accessible. There is no doubt about the fact that quality content and suitable narration is the real hero of any book. However, the knack and knowledge to market and promote your book are also equally important to fetch the ...

by Naveen Valsakumar June 18, 2016

Company/Culture , Promotions and Marketing , Publishing and Distribution , Writing and Editing

How to Self Publish a Book in India

Writing a book is not an easy task. It involves one thing: Work. A lot of work goes behind writing a book, but that is just writing. Publishing & Distributing the book that you wrote is even harder. Finding a publisher, convincing them to publish your book, and if you are lucky your book gets picked up. This process is not just tiring but never-ending. Especially, if you are an ...

by Aravind S June 8, 2016

Promotions and Marketing

Marketing Gear: Why Self-published Authors should have a Facebook Interest List

Are you finding that your Facebook Author Page generates less response than before? One of the most annoying things about social media is how it keeps changing its rules, what we might be using today, might suddenly disappear and there is a pop up saying your Facebook page has been updated for example. When Facebook started its Pages, one could post something knowing that all your fans received your post. Now that ...