Marketing to the right target audience is the most rewarding part of marketing your book. But focusing deeper into the target audience to find influences among them can be much more fruitful. how to find influencers? Once you've zeroed in on your target audience, you need to be on the look-out for people who are in a position to influence larger audiences. For Example, if your book is on parenting and child ...
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Every artist, every creative person in this world yearns for just two things recognition and acceptance. After putting in loads of effort and spending hours and hours writing your book, perhaps the only thing you'd be looking forward to is getting the attention and recognition your book deserves. The best way to achieve this is by getting your book reviewed online. Book reviews are part of the book promotion and marketing ...
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The primary problem for any author is increasing the visibility of their books - Jo dikhta hain, wohi bhikta hain. Today's connected world makes it extremely easy for you to do this. However, if not done properly, your campaigns could be lost in the vast wilderness of the social internet. Here are some tips to help you improve the visibility of your book. But remember, you need to do it the ...
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You know that defining moment, when you see your book in print. It's available for people to buy. Well, that is not the defining moment for you as an author. In reality, the big moment is when you decide to write. The bigger moment is, when you figure out the answers to these two questions. Who is your target audience? Why should they care about your book? Who is your Target ...
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An important concept when it comes to marketing is time. The target, timing and the time-frame of your marketing is what will define the sales of your book. We've already covered the target. Let's talk about the Timing: Timing your marketing efforts right can boost your sales by as much as double of what it would have been. And we're not talking about book launches when we say timing. Marketing needs to start before you ...
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The excitement you feel once your masterpiece is complete is priceless! You might think that the hardest part of becoming an author, writing the book, is finally over. You're wrong! The journey of an author only starts with writing a book but does not end there. Writing a book does not mean it will automatically sell - Find your target market. Every book is a new product. You need to treat it that ...
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Do you know everybody can sell at least 100 books with just a little effort? And each book that you sell goes on to do its own marketing, making people recommend it after they've read it, causing a continuous chain of sales. Build your network: Selling to your first circle of influence is how you sell those first 100 books. Your family, friends and colleagues fall into this category. You can directly reach ...
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Building a buzz around your book: Before you start publishing your book, you need to spend time building an author platform, as we saw in the previous posts. But once you've started the process of publishing, you need to focus on building a platform for your book, or in other words building a buzz around your book, so that when it is finally released it will be received by an interested and ...
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Now that you know whom you have written for, you might assume that the book will sell itself. It doesn't. Spontaneous success is a one in a million phenomenon. Don't sit around waiting for it to happen. Instead, get out there and make it happen. How do you do that? You pitch your book. You pitch your book like it's the best thing that ever happened! Pitching your Book - The Art ...
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Let's discuss about another very important part of your book marketing initiatives The Elevator Pitch. The moment you tell people that you are writing/have written a book, the first thing they want to know is what your book is about. Grab it! This is your chance to interest, intrigue and impress them. What typically happens is that you go on a fifteen minute rant about your plot and then run around ...
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Choosing a book size is one of the many decisions you would take in the journey of self-publishing. The size you choose for your book plays an important role in creating an impact among your readers. If your book is big and too heavy, readers may find it difficult to hold it for long and read; on the other hand, if your book is small and light, it may lose its ...
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Let's start the post like one of the many posts out there the abbreviation of ISBN. It stands for International Standard Book Number. In simple words, it's a unique identification number for your books, whose purpose is to maintain stocks and help book searchers, who do not have proper information on the title of the book and its author name, find books and their preferred editions. This was very useful ...
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As far as I know, there is a lot of debate happening among authors on the requirement of a video trailer for books. As an author, you may feel that your book doesn't require a video trailer as it completely removes the imaginative phase readers go through when they pick up your book. You may feel that readers would stop visualizing them the way they would and only replicate the ...
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If you've decided to self-publish your book, you must know all the aspects of self-publishing. By all aspects, I mean from ideation to marketing and promoting your books. And knowing how your books are printed is an important thing you need to know as an author. It's not like you send out your manuscript to your printer and that comes out as a book. Nope. There a lot of things ...
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As an author, it is wise to tap into all sorts of resources to market, promote, and sell your ebook. Selling an ebook online is no longer a tedious task and you should be able to do it with ease. All you have to do is have a good book in hand and strategize a commendable ebook marketing plan. There are tons of readers out there who love to read ...
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As an author, today's technological advancements may both intrigue you and scare you. Intrigue because publishing your book in the market and taking your content to your target audience is way easier than it used to be and scary because of the diverse ways content is consumed and (ab)used! Being writers, we all want to have an ownership of what we write and publish. The use of our content without ...
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The importance of an attractive cover design cannot be overstated. The cover design will attract the reader to pick up your book from the stand. However, the next thing they will do is flip it over. No matter how attractive your design is, the content at the back of your book is what will convince them to buy your book. So now, what does a captivating back cover need? BLURB: This is the ...
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How many times has it happened to you that you picked up a book, read the title, felt hesitant on buying it, and decided to go for it after reading the book's subtitle? Quite often, I'm sure. A book's subtitles are those that attract readers more to your book. Subtitles are those that provide more information to readers the moment they pick to check it out. On the other hand, ...
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It is really hard to put into words the importance of copyediting. Besides, there are a very few writers in this world who could write an error-free draft the first time. If you're sure you're not one of those writers, you need to copyedit your rough draft. In this post, you'll learn some of the basic copyediting tips that'll allow you to proofread and correct some of the obvious errors ...
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I still remember this incident. One of my writer-friends finished writing his first novel (a murder mystery) and was all excited about it. He told he had done everything he had to do from a writer's perspective, including proofreading and editing. He intended to self-publish his work and before submitting his final draft, he happened to share the manuscript with me to have a look. I read the book in ...
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