Authors should have a Facebook Interest List

Marketing Gear: Why Self-published Authors should have a Facebook Interest List

Are you finding that your Facebook Author Page generates less response than before? One of the most annoying things about social media is how it keeps changing its rules, what we might be using today, might ...

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manuscript writing

How to organize your manuscript

A book is usually organized into Front Matter, Body Text, Back Matter and Cover Page. Some of them are mandatory and others are optional. In this post, we will look at some of the important ...

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promoting a book

What to promote Book or Author? And when?

There has always been constant chatter about promoting a book versus promoting the author. Here is my take on when you should promote a book and in what cases creating an author platform works. Promote the ...

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Author Spotlight: Dr. Mysore Ambashankar- Corporate Strategy and New Realities

  Dr Mysore Ambashankar is the Dean and Director “ Academics of Gupta College of Management and Technology, Bangalore specializing in Corporate Strategy, Organizational Behavior and Marketing apart from other management subjects. He is an Engineering ...

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Author Spotlight: Sudha Ramanathan- Suspended

  From being part of a ladies drama troupe specialising in male roles, to writing plays, from living on a remote island near Madagascar to skydiving from 18,000 feet, Sudha Ramnathan has quite the penchant for ...

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Lolita Jude

Author Spotlight: Lolita Jude – Spectra

  Ms.Lolita Jude, an enthusiast has been into the field of teaching for the past 25 years. She is a passionate teacher and an avid reader who loves to make the lives of children a galaxy ...

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