"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Digital Advertising in India: Strategies for Success is a comprehensive guide to navigating the complex and ever-changing landscape of digital advertising in India. From understanding the digital landscape and building a successful advertising strategy to leveraging social media, influencers, and emerging technologies, this book provides advertisers with the knowledge and tools they need to succeed in the digital age.
Written by an industry expert with extensive experience in digital advertising, this book is packed with practical tips, real-world examples, and case studies that showcase best practices and success stories from across India. Readers will learn how to create compelling content, master social media advertising, leverage influencers, and partnerships, measure and optimize campaign performance, and navigate legal and regulatory considerations.
This book also covers emerging technologies such as virtual and augmented reality, artificial intelligence, machine learning, voice search, and programmatic advertising. Advertisers will gain a deeper understanding of how these technologies are transforming the digital advertising landscape in India and how to leverage them to reach and engage with their target audiences.
Whether you're a small business owner, a marketing professional, or an advertising executive, Digital Advertising in India: Strategies for Success is an essential resource for anyone looking to succeed in the competitive world of digital advertising.
Manish Pandit
Manish Pandit is a renowned author, digital marketer, and advertising specialist known for his expertise in the field of digital marketing and advertising. Born on September 28, 1998, Manish is a young and dynamic professional who has achieved remarkable success in his career at a relatively young age.
Manish has authored two highly acclaimed books, namely "The SEO Detective" and "Digital Marketing & Revenue" which have been well-received by readers and industry professionals alike. His books provide valuable insights into the world of digital advertising and marketing, offering practical strategies and techniques to navigate the rapidly evolving digital landscape.
With a deep understanding of the advertising industry, Manish is entrusted with managing substantial advertising and marketing budgets for his clients. He has successfully managed budgets exceeding 60 Lakhs+ Rupees, working with clients across diverse industries such as FMCG, healthcare, education, IT, and real estate. His expertise lies in formulating effective advertising strategies that yield significant results and maximize return on investment for his clients.
Manish's educational background is equally impressive. He completed his Bachelor's degree in Computer Applications (BCA) from Lucknow University. Subsequently, he completed an MBA in Marketing and International Business Management from Lloyd Business School, Greater Noida. The prestigious institution is affiliated with Dr. APJ Abdul Kalam Technical University, Lucknow.
Hailing from Greater Noida in the state of Uttar Pradesh, India, Manish is deeply connected to his roots and takes pride in his Indian heritage. He draws inspiration from the rich cultural diversity of his country and incorporates it into his work, enabling him to create impactful marketing and advertising campaigns that resonate with the target audience.
Manish is an avid learner and a passionate advocate for continuous growth and development. He keeps himself updated with the latest industry trends, algorithm changes, and emerging technologies to stay at the forefront of the digital marketing landscape.
Manish's dedication, creativity, and unwavering commitment to excellence have earned him a reputation as a trusted authority in the field of digital marketing and advertising. Through his writing, consulting, and client work, he continues to make a significant impact in the industry, empowering businesses to thrive in the digital age.
