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Start Right How to pick a winning business idea and make it successful

Author Name: Sangeeta Mulchandani | Format: Paperback | Genre : Business, Investing & Management | Other Details
Amazon Sales Rank: Ranked #5 in Entrepreneurship

You’re ready to leave your routine corporate career and start your own business. Wow. So, the next step is to JUST DO IT, right? 

Well, yes AND no. 

Yes, you need to get started right now. But the answer isn’t to start without a plan. That is why so many new businesses fail. And before they collapse, they break the hearts — and bank balances — of many once-enthusiastic entrepreneurs. But what if you had an exciting, agile, thorough game-plan to jumpstart your business idea so that you could move out of your corporate career and land safely in a net of business success?


“I wish I could do what you do,” is the plaintive refrain that business strategy expert and corporate-leader-turned-serial-founder Sangeeta Mulchandani hears all the time. That is why she wrote this book. 

Using her proven process, Mulchandani, a third-generation entrepreneur, reveals how you can test your ideas and build successful businesses just like hers and her clients’. She draws on years of training, research and experience to give you a practical approach to make your corporate escape — and thrive.

From a winning mindset to winning customers, Mulchandani shows you how you can give your ideas wings so that your business can fly. Learn how to prepare yourself for the entrepreneurial journey, pick the right ideas, design a fool-proof strategy, attract your ideal customers and create a profitable business.

With 40 step-by-step guided exercises to help you turn your business ideas into reality, this book will be your guide and best friend in your business journey. It’s the roadmap to a successful and prosperous business of your dreams. 

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Sangeeta Mulchandani

Sangeeta Mulchandani is a third-generation entrepreneur, who learned the nuts and bolts of business at the kitchen table. After years in senior corporate roles, she left to build her own startups and become a business strategy mentor, coach, trainer and speaker. As the founder of Jumpstart Studio, Mulchandani works in a hands-on fashion with early-stage entrepreneurs, to turn their ideas into a brilliant business reality. She is also a guest lecturer and mentors startups at prestigious institutions such as the University of Melbourne, Deakin University, RMIT University and Startup India.

With degrees in IT, accounting and entrepreneurship, and years of experience leading multi-million-dollar projects in banking, airlines, energy, and establishing startups of her own, Mulchandani has deep insight into every aspect of business building, from concept to execution and from leadership to finance.

Born and raised in India, Mulchandani started her career in Africa and is now based in Melbourne, Australia. She is an avid traveller, has visited and worked in 40 countries, and speaks four languages. She brings a global perspective to her work and believes that entrepreneurs have the power to create a better world for the future. The startup founders she has coached are growing fast, creating jobs, gathering awards, and realising dreams.  

You can visit her website to connect with her and learn more.