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The Automationist Unlocking Marketing Automation Secrets

Author Name: Chandan Kamal Sharma | Format: Paperback | Genre : Business, Investing & Management | Other Details

Marketing Automation for Small and Mid-Sized Businesses.

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Marketing automation is fast becoming an important business practice being adopted by many businesses after the industry has realized its importance in helping manage the customer journey and increase profitability. However, based on my experience of more than 150 projects I have realized that small sized and mid sized business are getting stuck. This starts from which tool to select for marketing automation, what should be the marketing automation strategy, how to implement marketing automation and what resources would be required?

The Automationist encourages you to become an Automationist in your business. Create your own automations. 

I discuss in this book Marketing Automation Implementation Framework which comprises of 4 stages and gives you a practical insight into implementing Marketing Automation for your business. This framework has been tested for 4 years across different business models and state of a project.

The book will give you ideas about the following :-

· How to create your Marketing Automation Strategy

· How to implement Marketing Automation for your business

· What to consider before integrating Marketing Automation 3rd Party tools

· How to know which tool is the best for your business.

It will also inform you about the importance of CRM in business and how it can connect with your Marketing Automation tools. In addition to this, if you are looking at a new career in Marketing Automation, that too is discussed in detail in this book.

The book will lead your business towards success and higher revenue and will take the guesswork completely out of the equation.

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Chandan Kamal Sharma

Chandan is a Marketing Automation expert and has spent several years in the field of Digital Marketing and Marketing Automation in senior positions working for diverse types of traditional and upcoming industries. His skills have helped businesses transform and grow. He has taught digital transformation courses in urban and remote places, been an e-commerce entrepreneur, mentored and coached people seeking career in next level of digital marketing or wanting to have their own digital businesses. He is a UX/UI Certified professional and also certified in Salesforce Marketing Cloud and Pardot Specialist.

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